After graduating from the Vienna University of Applied Arts in 2002, I worked as a graphic designer and art director for various advertising agencies. 

In 2005 I set up my own creative studio in Vienna, and in 2014 I founded my fashion label dadarena, as another way of expanding my options for creating illustrations.

Working freelance enabled me to accept commissions in very different fields, using a variety of approaches and styles. 

Ultimately, I see my work as a way of telling stories, by using a pen and brush, by cutting fabrics, through animations or distinct graphic designs. Illustration is a tool, and I use it for creating my fashion as well as for logos, character design, editorial design, and a lot more.

Some of my clients of the past 15 years:

Verbund, Kwizda, Baumit, Wienerin, Raiffeisen, Tamak, neni, Maxima, denkstatt, Terra Mater, Visa Magazin, Perndl & Co, Wüstenrot, Dr.Neuburger, Erste Bank, Salzburger Sportwelt, Drei10, Tichy, Home Magazin, etc.