In 2002 i finished the university of applied arts in vienna, and worked as a graphic designer and art director for several advertising agencies.

I founded my Vienna based creative studio in 2005 and since 2014, my own fashion label dadarena has expanded the way of creating illustrations.

Being independent helped to implement many different commissions by using various accesses and styles. My work specializes in telling stories by using a brush, making an animation, cutting fabric or creating sharp grafikdesign. Illustration is a tool, and i use it for my fashion as well as for editorials, logos, charakterdesign and much more.

Some clients of the last 15 years:

Wienerin, Raiffeisen, Maxima, denkstatt, Terra Mater, Visa Magazin, Perndl & Co, Dr.Neuburger, Erste Bank, Drei10, McCann-Erickson, etc.