In 2014, i founded dadarena, a fashion label that stands for “paint-to-measure” clothing. I created this term because each item of clothing started out as a handmade, screenprinted piece of artwork, which was then transformed into a unique garment. So all dadarena clothing graphics were designed exclusively for a specific item of my collection. dadarena was pure slow fashion, 100% designed in Vienna. One highlight surely was the participation during London Fashion Week 2017. I closed my silkscreen printing studio in 2018.